Curriculum Associates

Employer brand + corporate comms

Scope:

I established the employer brand function at a global edtech organization, laying the foundation for a robust Employer Value Proposition (EVP) that resonated with senior leaders and stakeholders. By aligning messaging and positioning, I led the strategy for executive communication and thought leadership across earned media, social platforms, and internal communications.

Enhanced the employee and candidate experience through:

• A refreshed Career site

• Updated materials for interviewing and onboarding

• Support for both in-person and virtual employee events

• Increased LinkedIn engagement to 7%, with followers surpassing the 200k mark

• Led the successful re-launch of the Career site and produced two live company updates with simultaneous live streaming across three continents